Merova

The money arrives. The access does not.

Razorpay already collects for you. Nothing tells Substack. Merova joins the two so paid access is granted, and renewed, on its own.

A Merova subscribe page showing monthly, quarterly and annual prices in rupees, with the renewal terms stated above the pay button.

What happens today

Collecting the money was never the hard part. Razorpay will do that for you, by payment link or by subscription link, straight from the dashboard.

  1. A reader pays through your link. Razorpay confirms it.
  2. Substack knows nothing about it. The post is still locked.
  3. You open Substack and comp that reader by hand.
  4. The comp has an expiry date on it. It runs out.
  5. Every cycle you check the register, work out whose access lapsed, and comp them again. For every subscriber.

The failure is silent. A reader whose comp expired is still being charged and can no longer read, and nothing tells you. You find out when they email, or when they cancel without saying why.

What Merova does instead

  1. 01

    Connect your Razorpay

    Your own account, your own keys. Set your prices in rupees and Merova creates the matching plans.

  2. 02

    Connect your publication

    Paste your Substack session once. Merova reads your subscriber list and nothing else.

  3. 03

    Share one link

    A reader pays by UPI or card and access is granted for exactly the period they paid for. On renewal it extends itself. No register to watch.

The money never touches us

Merova never holds, routes or settles money. Each publisher connects their own payment account, and funds move from their reader to that account and on to their own bank. Merova is software that grants access after a payment. It is not a payment service and does not act as an intermediary for funds.

A publisher's contact page showing their registered name, address, support email, phone and named grievance officer.

What your reader sees

Every publication gets its own subscribe page carrying your business details, your contact information, your terms and your cancellation policy. On that page you are the seller, not us. The price, the renewal date and the cancellation route are stated before anyone pays.